At the highest level of sport, timing is incredibly important and can often be the difference between success and failure. So
with that in mind, it’s probably not a surprise to find that some of the world’s biggest sports stars have sponsorship or brand
ambassador deals with the biggest brands in the watch industry.
The extremely lucrative worlds of sport and watches have seen the likes of Rolex appear on Centre Court at Wimbledon,
Omega on the 18th hole at Augusta or IWC on the Monaco race-track. So just who is TagHeur sponsoring to wear their
watches? What watches do the biggest names in American sport wear?
To answer these questions we’ve put together a list of eight of the top athletes in the world and revealed what impeccable
time-pieces are strapped to their wrists.
Roger Federer – Rolex
When you think of Swiss tennis legend, Roger Federer, you immediately picture trophies, a faultless style of play, impeccable
fashion sense & overall perfection. With these qualities he is seen as the perfect ambassador for Rolex, who share the exact
same qualities.
Due to Federer’s huge success, Rolex has been spotted on centre courts (holding trophies a loft) all around the world, including
England, Australia, USA & France.
Federer’s most loved time-pieces are the stunning Rolex Day-Date & the vintage Rolex Daytona, which both look equally as
graceful when he is on court or with a bespoke suit for a a glamarous event.
Novak Djokovic – Seiko
The best player in the world for the last three years has been tennis’ Serbian superstar, Novak Djokovic. At times he has been
untouchable and has added some amazing trophies to his constantly growing and impressive collection. Throughout his
world-wide domination, Djokovic has had his sporty yet suave collection of Seiko watches by his side.
The partnership between Djokovic & Seiko has seen the World Number 1 sporting a range of their watches at different events
– the Sportura Chronograph when training, the Premier Kinetic Perpetual watch when attending functions, the Seiko Diver
when relaxing away from tennis & the superb Astron GPS Solar when travelling between tournaments.
Rory Mcllroy – Omega
The Irish golfing sensation is at the peak of his powers right now and fully deserves to be the World Number 1. With an
impressive trophy haul and even more impressive bank balance, Mcllroy can afford to wear any watch he wants. So with
Omega making a clear and strong push into the world
of golf, the partnership between the company and Mcllroy was obvious.
The Irishman has been spotted wearing the Omega Seamaster & Omega Aqua Terra GMT ranges while teeing off & putting
on the lush greens around the world, in front of millions of viewers.
Lewis Hamilton – IWC
When you’re Britain’s highest-paid sportsman you’re going to spend a lot of time in the limelight and Lewis Hamilton certainly
seems to be handling the pressure well. Formula One’s defending champion and current championship leader, Hamilton,
competes in a world where the smallest fractions of time count for everything and milliseconds are hugely important.
Therefore, the British speed king needs a watch that can cope with the high-octane world of racing and he certainly appears to
have found one – the IWC Schaffhausen range.
The perfectly crafted IWC collection recently unveiled the brand new signature timepiece, which was designed by Hamilton
himself – with only 250 pieces being made!
David Beckham – Breitling
David Beckham has made the seamless transition from global football superstar to global fashion icon and all round celebrity
& businessman. Beckham is a name everyone in the world is familiar with, and that is probably why watch giants Breitling
struck a deal to make the former England captain their brand ambassador.
Beckham can be seen in a host of adverts and just when he is out at glitzy events wearing the super-stylish Breitling
Transocean Chronograph Unitime. One of the busiest men in the world, Beckham, needs a watch that can be reliable as well
as look great with whatever he is wearing – looks like he chose well.
Maria Sharapova – TAG Heuer
Beauty, elegance, power, talent, poise and perfect balance are all words that describe Tennis power house Maria Sharapova,
but they also aptly describe the watches of TAG Heuer. Sharapova has graced the biggest stages in tennis, the covers of glossy
magazine and starred in bumper TV adverts and always has her beautiful TAG Heur watch on her wrist.
The stunning Russian has sported time-pieces from the Formula 1 & Aquaracer collections. And just like her, these TAG
Heuers do no crack under pressure.
Michael Clarke – Hublot
When you’re the captain of one of the finest cricketing nations on the planet, the pressure to perform is really on. In order
to lead Australia to victory, Michael Clarke needs organisation, a cool head, supreme amounts of talent and perfect timing.
All these attributes make him the perfect ambassador for the luxury watch brand Hublot. One of Australia’s most talented
batsmen and inspirational leaders, Clarke, has stared in Hublot advertising campaigns, and has been seen wearing the
Big Bang Unico King Gold Ceramic & Big Bang Black Magic models. He also helped launch the two limited editions Hublot
cricket time-pieces, for the 2015 Cricket World Cup.
LeBron James – Audemars Piguet
Widely considered to be the best basketball player in the world, LeBron James, certainly has the talent & skills to justify his
staggering annual salary. So if you’re hands and arms are famous all over the world, you’re bound to have a bumper watch
deal, right? Of course, and James’ deal is with Audemars Piguet.
James has said his favourite watch in the collection is the Royal Oak Offshore Chronograph and the basketball mega-star has
actually designed and unveiled his own watch for the brand – the Royal Oak Offshore Chronograph LeBron James! With only
600 of the luxury watches being commissioned.
Brands like Hublot, Breitling & Seiko pay these global sport stars vast amounts of money to wear their stylish products.
So while you may not have the funds available to strut around the office with the same watch as LeBron James or David
Beckham, you can certainly treat yourself to a stunning time-piece that is closer to your budget. Mens Citizen watches, ladies
Citizen watches, mens Longines watches, ladies Gucci watches and Mondaine watches are perfect examples.